Annual marketing plan
Numeric targets, priority audiences, messages by segment, channel choices and a budget allocated accordingly. A working document your team opens every week, not a doorstop on a shelf.
Service · Marketing and go-to-market
Marketing that follows a plan, not the pressure of the week
Marketing plan, go-to-market, digital strategy and sales-marketing alignment: we turn your positioning into revenue.
The problem
Piecemeal marketing costs more than planned marketing
An ad here, a website refresh there, some social media when time allows. Each initiative can be defended on its own; put together, they tell no story and can't be measured.
The result: no way to know what works, and a marketing budget that becomes an expense people question instead of an investment you steer.
The service
What we work on together
Go-to-market strategy
For a new product, service or market: launch sequence, entry offer, sales narrative, sales materials and first-year targets.
Digital strategy
Your online presence treated as a business asset: the website's role in the buying journey, search, content, campaigns and measurement. We decide what to keep in-house, what to hand to partners, and how to judge their results.
Sales and marketing alignment
Marketing generates opportunities sales never work; sales promise things the brand never said. We put both functions on the same game plan: a shared ideal customer, a conversion path and a feedback loop.
Measurement
Every dollar has to be able to defend itself
Each initiative in the plan carries an indicator and a target. You'll know what your marketing produces, and what to cut.
Dashboards are part of the deliverables, not an option.
How it runs
How it works
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Discovery call
We confirm your objectives and the state of your strategic foundations.
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Audit
A review of your current marketing, your channels and your sales data.
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Plan
Strategy, calendar, budgets and indicators, built in working sessions with your team.
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Rollout
Guidance for your people and suppliers, or full ownership as outsourced leadership.
If the positioning isn't clear yet, we recommend starting with the business strategy engagement, or folding a condensed version of it into this one.
Contact
Stop guessing what works
A 30-minute call to look at your current marketing with fresh eyes.
Go further
Business strategy
The foundation every other decision rests on.
Artificial intelligence integration
Measurable gains inside your business processes.